Background
Book, Samuel Howard was born on May 21, 1940 in Scranton, Pennsylvania, United States. Son of George Book and Adele (Spitalnick) Baldinger.
Book, Samuel Howard was born on May 21, 1940 in Scranton, Pennsylvania, United States. Son of George Book and Adele (Spitalnick) Baldinger.
Bachelor of Science, Wilkes College, 1962; Doctor of Philosophy, Columbia University, 1970.
Assistant professor, York Y., Toronto, Ontario, Canada, 1970-1975;
president, Miller-Book & Limited company, Toronto, 1976-1979;
research director, National Research Group, Los Angeles, 1980-1984;
president, Malarkey-Taylor Research, Washington, since 1985. Consultant Ontario Arts Council, Toronto, 1974-1976, City of Los Angeles, since 1988, New York Times Company. New York City, since 1989.
Board directors, Executive Committee Malarkey-Taylor Associations, Washington, since 1987.
Member Cable television Administration & Marketing Society, American Economics Association, American Marketing Association, Nature Conservancy, Jewish Organizations.
Married Nancy S. Wald, July 12, 1981.