Sharon Profis is an American technology journalist, digital media executive, television host, and recipe developer. She worked at Cnet and CBS Interactive for sixteen years, helped launch Cnet How To, and hosted the PBS cooking segment Farm to Fork. She later became a senior audience-strategy executive at Raptive.
Background
Sharon Profis was born on July 12, 1975. She developed a professional identity in San Francisco's technology and digital-media community, where her work combined journalism, video production, consumer technology, cooking, and online audience development.
Her public work has also connected technology with food and everyday life. She created cooking content through the Flavorcraft YouTube channel and later appeared as a host and recipe developer on the public-television program America's Heartland.
Education
Profis studied at San Francisco State University, earning a bachelor's degree in broadcasting and electronic communication and completing a minor in Hebrew. San Francisco State University is a public institution in the California State University system with longstanding programs in media, communications, and the arts.
Her education provided a foundation for work across written journalism, online video, television production, and digital publishing. Later professional work expanded that foundation into editorial leadership and audience strategy.
Career
Profis began her association with Cnet in 2008 as a shipping-and-receiving intern after first encountering the company through San Francisco's technology community. She subsequently moved into editorial and production work, writing technology coverage, producing video, and developing consumer-oriented how-to content. Cnet was a major technology news and reviews publisher, while CBS Interactive operated Cnet as part of a broad digital-media portfolio.
At Cnet and CBS Interactive, Profis held increasingly senior editorial positions and helped launch Cnet How To, Wellness, Money, and Studios. Her work included coverage and explanation of consumer technologies, editorial strategy, video production, and the development of content intended to make technical subjects accessible to general audiences. Cnet How To received a 2013 People's Voice Webby Award in the Online Film & Video How-To, Explainer & DIY category.
Profis also developed a parallel career in food media. She launched the Flavorcraft YouTube cooking channel in 2010 and co-founded Digitally Chic, a San Francisco networking group for women. She hosted the Farm to Fork cooking segment on the PBS program America's Heartland, where she presented produce-driven recipes and cooking techniques for home audiences; her work on the segment included hosting and recipe development.
After leaving Cnet in 2024, Profis joined Raptive, a media company and creator network, as a senior audience-strategy executive. Her later work has focused on helping digital publishers and creators develop audiences and build stronger media businesses.
