Background
Horowitz, Shel was born on December 24, 1956 in New York City.
(Shel Horowitz says that not only can honest, ethical busi...)
Shel Horowitz says that not only can honest, ethical businesses survive—they can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation: Build long-term relationships with customers, employees, suppliers, even competitors, based on mutual success Run your business based on core principles of honesty, integrity, and quality Market share usually doesn’t matter—but the Golden Rule does! The most important sales skill isn't even about selling This book has been republished in India and Mexico (in Spanish), won the Apex Award for best book in the PR industry, and has been endorsed by 89 prominent entrepreneurs and marketers including • Jack Canfield (Chicken Soup) • Anne Holland (Marketing Sherpa) • Jay Conrad Levinson (Guerrilla Marketing) • Mark Joyner (Simpleology) • Bob Bly • BL Ochman (What's Next Online) • Al Ries (Fall of Advertising and Rise of PR) • Jim Hightower (America's Favorite Populist) • former US Secretary of Labor Robert B. Reich
http://www.amazon.com/gp/product/0961466669/?tag=2022091-20
(The best product or service in the world will never be su...)
The best product or service in the world will never be successful unless its provider knows how to attract enthusiastic customers. Chelsea Green has published numerous books that promote self-sufficiency through independent work. Eliot Coleman inspired a nation of market gardeners with his New Organic Grower. Then Lynn Byczynski refined the model of horticultural entrepreneur in The Flower Farmer, and Michael Phillips followed suit in The Apple Grower. Gene Logsdon's The Contrary Farmer provides the tools to make cottage farming economically viable, while in The Bread Builders, Daniel Wing and Alan Scott lay the foundation for revival of the village baking tradition. We expect that Shel Horowitz's Grassroots Marketing: Getting Noticed in a Noisy World will be welcomed by the organic farmers, solar-energy installers, telecommuters, environmental activists, community gardeners, and straw-bale-house builders of the world. Although he doesn't presume that all of his readers will have embraced the principles of sustainable living, Horowitz's approaches are especially well-matched to the bootstrap businesses and organizations that comprise the new sustainability economy. Horowitz's key assumption is that the diverse entrepreneurs who need this book will have one thing in common--they won't have much money to spend on marketing efforts. His book tells you: • How to get more than your money's worth in paid advertising; • How to get free ink from the press by turning yourself into news; • How to develop a multi-pronged, multi-media strategy just like the big guys (but without big bucks). Originally published as Marketing Without Megabucks (Simon & Schuster, 1993), this book has been thoroughly revised, including a major new section on the development that has been the greatest boon ever to the grassroots marketer--the Internet.
http://www.amazon.com/gp/product/1890132683/?tag=2022091-20
(Book by Horowitz, Shel A.)
Book by Horowitz, Shel A.
http://www.amazon.com/gp/product/067176036X/?tag=2022091-20
http://www.amazon.com/gp/product/B00JIAUQKM/?tag=2022091-20
(Revised edition)
Revised edition
http://www.amazon.com/gp/product/B00ZY8T9S2/?tag=2022091-20
Horowitz, Shel was born on December 24, 1956 in New York City.
Bachelor, Antioch College, 1977.
Community organizer New York Public Interest Research Group, Brooklyn, 1979-1980. Director Accurate Writing & More, Northampton and Hadley, Massachusetts, since 1981. Consultant numerous companies and non-profits, since 1977, Ragan Strategic Marketing Conference, Chicago, 2001, Bay Area Indiana Publications Association, San Rafael, California, 2001.
Speaker in field.
(Shel Horowitz says that not only can honest, ethical busi...)
(The best product or service in the world will never be su...)
(Book by Horowitz, Shel A.)
(Revised edition)
Organizer Clamshell Alliance, Providence, 1977. Board directors Homesharing in Hampshire County, Northampton, 1985-1990, Valley Trade Connection, 1997-1999. Member District Attorney's Civil Rights Advisory Board, Northampton, 1985-1990.
Founder Save the Mountain, Hadley, since 1999. Member Publications Marketing Association (regional organizer since 1998, speaker 1998, 2000, 2001, 2002), National Writers Union (regional organizing committee 1983-1995, speaker 1987-1997).
Son of Norman Aaron Horowitz and Gloria Gleich Yoshida. M. D. Dina Friedman, October 9, 1983. Children: Alana, Rafael.
