Background
Hunt, Shelby Dean was born on July 5, 1939 in East Prairie, Missouri, United States. Son of Donald C. and Marguerite (Morehead) Hunt.
(The "bible" of marketing theory! Essential reading for an...)
The "bible" of marketing theory! Essential reading for anyone wanting to understand marketing theory. A very philosophical base, but very good!
http://www.amazon.com/gp/product/B010IKBYUQ/?tag=2022091-20
(One of the true classics in Marketing is now thoroughly r...)
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
http://www.amazon.com/gp/product/0765623633/?tag=2022091-20
Hunt, Shelby Dean was born on July 5, 1939 in East Prairie, Missouri, United States. Son of Donald C. and Marguerite (Morehead) Hunt.
Bachelor of Science in Mechanical Engineering, Ohio University, 1962. Doctor of Philosophy in Business Administration, Michigan State University, 1968.
Technical service representative, technical sales representative, area representative, Hercules, Inc. Plastics division, Wilmington, Delaware, 1962-1966; assistant professor business, Graduate School Business, University Wisconsin, Madison, 1969-1972; associate professor business, Graduate School Business, University Wisconsin, Madison, 1972-1976; professor business, Graduate School Business, University Wisconsin, Madison, 1976-1980; chairman marketing department, Graduate School Business, University Wisconsin, Madison, 1974-1980; professor business, College Business Administration, Texas Tech University, Lubbock, 1980-1983; Paul Whitfield Horn professor marketing, College Business Administration, Texas Tech University, Lubbock, 1983-1994; J.B. Hoskins professor marketing, since 1994.
(The Economic Effects of Franchising is based on a report ...)
(A General Theory of Competition develops a ground-breakin...)
(The "bible" of marketing theory! Essential reading for an...)
(This is a thoroughly revised and updated edition of Shelb...)
(One of the true classics in Marketing is now thoroughly r...)
(In this book distinguished theorist and author Shelby D. ...)
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Member American Marketing Association (Paul D. Converse award 1986, co-chairman Winter Educators' Conference on Marketing Theory, San Antonio 1982), Academy Marketing Science (Outstanding Educator award 1987), Academy Management, Philosophy Science Association, Decision Sciences Institute, Southern Marketing Association, Southwestern Marketing Association, We. Marketing Educators Association, Mu Kappa Tau, Phi Kappa Phi, Beta Gamma Sigma.
Married Suzanne Emmert, July 15, 1962. Children: Michelle S., Jeffrey J.