Background
Alpert, Shell R. was born on May 22, 1931 in Denver, Colorado, United States. Son of Joseph Samuel and Betty Rose (Roatman) Alpert.
marketing and advertising strategist
Alpert, Shell R. was born on May 22, 1931 in Denver, Colorado, United States. Son of Joseph Samuel and Betty Rose (Roatman) Alpert.
Student, University Denver, 1948; student, College of Design, Art Center, 1949, 50, 52.
Advertising specialist, Gates Rubber Company, Denver, 1957-1959; senior copywriter, Schwab Beatty Porter, New York City, 1959-1962; president, Shell Alpert Association, Inc., Orange, New Jersey, 1962-1973; vice president creative services, Advance Response Marketing, Dallas, 1973-1974; president, Shell Alpert Direct Marketing, Langhorne, Pennsylvania, 1974-1986; founder, director curriculum, Shell Alpert Direct Marketing War College, Lebanon, Pennsylvania, since 1981; chairman, Alpert & O'Neil Tigre & Company, Lebanon, since 1986. Seminar leader Direct Marketing Ednl. Found, various locations, since 1980.
Board directors Langhorne American Red Cross, 1978-1985. Served with United States Coast Guard, 1950-1952. Member Direct Marketing Association, Institute Management Consultant (certified), Direct Marketing Creative Guild, American Marketing Association, Philadelphia Direct Marketing Association, RCV, Inc.
(founding member, director mail board).
Married Evelyn G. Bloom, December 10, 1951 (divorced 1968). Children: Sharron, Scott, Daniel. Married Margaret A. O'Neil, July 4, 1982.