Yu believes that the only way to keep the leading position on market share is through independent technological innovation and new products. Under her leadership, Hisense founded its first chips R&D group in 2000 specializing in microchip research, and in 2005, the company developed China’s first video processing chips with proprietary intellectual property which has set a good example for producing non-pollution electric appliances. Besides being one of the country’s top household appliance makers, Hisense Group also produces mobile phones and communiation transceivers.
During Yu’s eight-year tenure as the executive president of Hisense Group, the company has expanded at a rate of over 40 percent every year, profits have increased by 35 percent each year, and income from sales rose from RMB10 600 million in 1998 to RMB43 500 million in 2006. Hisense TV occupies the largest share in the domestic market, and its panel TV has been ranked first in the nation three years in a row. After a successful merger with Kelon in 2006, Hisense has become the only enterprise in China that owns three famous brands, Hisense, Kelon, and Rong Sheng. The company is listed in Shanghai, Shenzhen, and Hong Kong.