Background
Hecker, Sidney was born on August 4, 1937 in New York City. Son of Benjamin and Minnie (Levine) Hecker.
Hecker, Sidney was born on August 4, 1937 in New York City. Son of Benjamin and Minnie (Levine) Hecker.
Bachelor of Science in MKtg., New York University, 1959; Master of Business Administration, New York University, 1961.
Research associate, Gallup & Robinson, Princeton, New Jersey, 1961-1962;
project director, Lintas Worldwide (S.S.C.&B.), New York City, 1962-1964;
vice president, associate research director, Young & Rubicam, New York City, 1965-1989;
vice president, assistant research director, Burson, Marsteller, New York City, since 1989. Chairman, copy research county Advertising Research Foundation, New York City since 1986. Advisory editorPsychology & Marketing, New York City since 1986.
Instructor, chairman American Medical Association Ednl. Institute, New York City since 1987. Adjunct Professor, advertising psychology Baurch School Business C.U.N.Y.,1987-.
With United States Army, 1956-1957, 1961-1962. Member Advertising Research Foundation (chairman copy research county since 1986), American Marketing Association (board directors), Anti-Defamation League, B'nai B'rith.
Married Lillian Onderwyzer, June 9, 1963. Children: Bruce Phillip, Adrienne Louise, Roger Kenneth.