Background
Levy, Sidney Jay was born on May 29, 1921 in St. Louis. Son of Jacob and Kate (Rosen) Levy.
(Amacom, 1978, Good., Ex-library copy with dust jacket. Te...)
Amacom, 1978, Good., Ex-library copy with dust jacket. Text clean. Economics, Business, Marketing Out-of-print and antiquarian booksellers since 1933. We pack and ship with care.
http://www.amazon.com/gp/product/0814454763/?tag=2022091-20
( This book is based on extensive field research conduct...)
This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics. This information is here applied to understanding what television programs, performers, and commercials--by general type and also with illustrative case histories--are being watched. This book on first publication in 1962 provided the first clear image of the people in front of their TV sets, who they were, how they differed from each other, their views on sex and violence, boredom and enlightenment, taste and judgment. It tells us about the audiences and our stereotypes and their response to the new medium they could both see and hear. It destroys the myth of the "mass audience" and replaces it with a scientifically derived description of the many audiences for television, including its protesters, its embracers, and its accommodators. Programs looked at range from those still in production forty years later--The Price is Right--to those in perpetual rerun--The Twilight Zone---to those genres, like westerns, that have all but disappeared, and those that still prosper, like soap operas--in this case, 77 Sunset Strip. A section on performer images and their symbolic meanings considers television personas from Bob Hope through Walter Cronkite to Roy Rogers and Pat Boone. The final section analyzes commercials both by type and by placement and what audiences feel about them.
http://www.amazon.com/gp/product/0202307964/?tag=2022091-20
Levy, Sidney Jay was born on May 29, 1921 in St. Louis. Son of Jacob and Kate (Rosen) Levy.
Bachelor of Philosophy, University Chicago, 1946. Master of Arts, University Chicago, 1948. Doctor of Philosophy, University Chicago, 1956.
Staff psychologist, Social Research, Inc., Chicago, 1948; director psychological research, Social Research, Inc., since 1952; research associate psychiatry, Billings Hospital, Chicago, 1951; professor marketing, Northwestern University, 1962; professor behavioral science in management, Northwestern University, since 1970; A. Montgomery Ward professor marketing, Northwestern University, since 1983; chairman marketing department, Northwestern University, 1981; Charles H. Kellstadt disting professor marketing, Northwestern University, since 1986.
( This book is based on extensive field research conduct...)
(Amacom, 1978, Good., Ex-library copy with dust jacket. Te...)
With United States Army Air Force, 1942-1944. Fellow Association Consumer Research (president 1989-1991). Member American Marketing Association (vice president marketing education Chicago chapter 1967, Irwin Distinguished Marketing Educator award 1988).
Married Bobette Adler, August 29, 1953. Children– Joyce, Bruce.