editor author founder of Good Country
These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural policy and cultural relations, regional integration, export promotion, tourism, educational policy, immigration and related areas of social policy, security and defence, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions.
Simon Anholt has been called the "founder", "champion" and "instigator" of the Nation Branding and Place Branding terms, concepts and field of study and practice. He is also the founder of Good Country and the Good Country Index launched in his TEDtalk/TED (conference) in June 2014. He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index and Anholt-GfK Roper State Brands Index, three major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.
