Background
Guercini, Simone was born on July 2, 1967 in Poggibonsi, Italy. Son of Ivo Guercini and Marisa Bezzini.
Guercini, Simone was born on July 2, 1967 in Poggibonsi, Italy. Son of Ivo Guercini and Marisa Bezzini.
Bachelor in Business Economics, University Florence, 1993. Diploma in Research and Development Internationalization, Sussex University, England, 1996. Doctor of Philosophy in International Marketing Strategies, Sant'Anna School Advanced Studies, Italy, 1997.
Assistant professor University of Florence, 1997—2001, associate professor, 2001—2005, full professor of marketing, since 2005. Consultant PIN Consortium, Prato, Italy, since 2000.
Member of Italian Academy of Business Economics, Italian Marketing Society.