Career
She founded her first business, Netmums, in 2000 and grew it to become the biggest parenting website in the United Kingdom with a unique network of 151 local websites and 300 national groups for mums to meet offline, alongside 2,300 parent bloggers and over 8 million unique users each month. Siobhan is the author of the book How to be a Happy Mum, published by Headline. Headline published six other Netmums parenting books under Siobhan"s guidance.
In 2011 Siobhan and her co-founders sold Netmums to Axel Springer-owned French women's publisher Aufeminin but she remained as Managing Director.
In March 2014 Freegard estimated that the business was worth £50 million. In September 2014 Siobhan stepped down as Managing Director to start a new content company for mums, called Channel Mum.
Siobhan was awarded an Officer of the Most Excellent Order of the British Empire in the 2013 New Years Honours List for services to families, which was presented to her in March 2014 at Buckingham Palace by Prince William
Siobhan is a regular commentator on parenting issues in the media, with her comments appearing regularly in The Daily Mail, The Sun, The Times and on daytime television shows including Loose Women, British Broadcasting Corporation Breakfast, Sky News, Lorraine, Independent Television Daybreak, Independent Television News and This Morning.
