Background
Yuspeh, Sonia Elizabeth was born on February 1, 1928 in Syracuse. Daughter of Fareed B. and Nancy (Mandour) NeJame.
marketing and advertising executive
Yuspeh, Sonia Elizabeth was born on February 1, 1928 in Syracuse. Daughter of Fareed B. and Nancy (Mandour) NeJame.
Bachelor of Arts, Syracuse University, 1951; Master of Arts, Cornell Univercity, 1953.
Senior project director, Audits & Surveys, New York City, 1954-1956; group head, Grey Advertising, New York City, 1956-1960; associate research director, Grey Advertising, New York City, 1962-1967; executive research director, Grey Advertising, New York City, 1969-1972; senior project director, McCann-Erickson Advertising, New York City, 1960-1962; market research director, D'Arcy Advertising, New York City, 1967-1969; senior vice president in charge of research and planning, J. Walter Thompson, New York City, 1972-1983; director, J. Walter Thompson, New York City, 1980-1983; president, Sonia Yuspeh, Inc., 1983-1990. Director Marketing Review magazine.
Member American Marketing Association, Advertising Research Foundation, Marketing Research Council, Copy Research Council, Advertising Research Council, Phi Beta Kappa.
Married Michel H. Yuspeh, November 2, 1955. Children: Leonid, Denise.