Background
Siegel was born in the German speaking province of South Tyrol in northern Italy.
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Stefan Siegel
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Siegel attended Francesco Morosini Naval School.
Career
He received his Master of Arts in International Business Administration and Economics from Vienna University of Economics and Business in 2004. Siegel worked as a fashion model for brands including Prada, Gucci, Bayerische Motoren Werke, K-Swiss and Calvin Klein. He worked in finance for audit firms such as Ernst & Young and private bank Sal.
Oppenheim in Switzerland.
Siegel also worked for Merrill Lynch as an investment banker in London and New York within the consumer and retail market sector. He advised brands such as Gucci.
Siegel has appeared on the British Broadcasting Corporation, Arte Euromaxx and Bloomberg television He guest lectures at various colleges including Parsons, London College of Fashion and Central Saint Martins. In 2012, he gave a TED talk based on the theme "The World in the Next Ten Years" at United World College of the Atlantic.
He works with agencies such as the European Union, East London Technical City and The British Council.
Not Just A Label
The two came up with the idea for a global web platform to display locally-produced wares while at Siegel"s home in East London. Siegel had the experience working within the fashion industry while Daniel was a web developer. NJAL began in 2008. As Chief Executive Officer, Siegel is the team lead of the NJAL staff of scouts, recruiters, trainers, marketers and web designers.
He travels to locations including Russia, Estonia, Lithuania, and Lebanon as a representative of NJAL. In March 2014, Siegel was the only representative of the Western fashion industry to attend fashion week in the Ukraine amidst the political turmoil.
