Background
Greyser, Stephen Abel was born on March 17, 1935 in Boston, Massachusetts, United States.
(Prentice-Hall, 1968, Good., Ex-library. Text clean. Edges...)
Prentice-Hall, 1968, Good., Ex-library. Text clean. Edges rubbed. 194 pages. Business, Marketing, Management Out-of-print and antiquarian booksellers since 1933. We pack and ship with care.
http://www.amazon.com/gp/product/0130113204/?tag=2022091-20
Business and marketing educator
Greyser, Stephen Abel was born on March 17, 1935 in Boston, Massachusetts, United States.
AB, Harvard University, 1956. Master of Business Administration (Chirurg Advertising fellow), Harvard University, 1958. Doctor of Business Administration, Harvard University, 1965.
Radio-television producer O'Leary Advertising, Boston, 1952-1958. Research assistant, research associate Harvard Business School, 1958-1961, assistant professor, 1966-1968, associate professor, 1968-1972, professor business administration, since 1972. Assistant editor, research director Harvard Business Review, 1961-1966, secretary editorial board, 1966-1985, chairman editorial board, since 1985.
Executive director Marketing Science Institute, Cambridge, Massachusetts, 1972-1980, trustee, since 1972. Distinguished lecturer marketing York University, Toronto, Ontario, 1974, University Western Ontario, 1975, University Houston, 1979. Kellwood lecturer Washington University, St. Louis, 1980.
Director Doyle Dane Bernbach Group, Inc., Restaurant Associates faculty principal Management Analysis Center, Cambridge, since 1968. Co-chairman Penney Consumer Affairs Forum, 1975, 79. Board directors Advertising Research Foundation, since 1977.
Trustee Arts Administration Research Institute, since 1966. Chairman International Research Seminar in Marketing, 1978. Member academy advisory board American Association Advertising Agencies Educational Foundation, since 1978, chairman, since 1981.
(Prentice-Hall, 1968, Good., Ex-library. Text clean. Edges...)
(Book by Robert F. Young, Stephen A. Greyser)
Member American Marketing Association (national director 1967-1969, president Boston chapter 1964-1965), American Academy Advertising (regional director 1964-1967, national president 1972-1974, chairman 1974-1976), Association for Consumer Research (member advisory board 1974-1981), American Association for Public Opinion Research., Market Research Council Clubs: Harvard (Boston).
Son of Morris and Gladys (Koven) G. M. Linda L. Segel, June 30, 1968. 1 daughter, Naomi.