Career
Cross began his career at Shrewsbury Town, following a written request for a trial. He made 262 appearances, scoring 33 goals. After leaving Shrewsbury he played for Derby County and Bristol Rovers.
Following the departure of Malcolm Allison as Bristol Rovers manager, Cross was appointed caretaker manager for three games, until the appointment of John Ward.
Following this, Cross dropped down to play in non-league football for Mangotsfield United and Bath City. After retiring from Football, Cross went on to develop a career in media, and after several guest appearances as co-commentator on British Broadcasting Corporation Radio Shropshire for Shrewsbury Town games, Cross took on the role for every game, entertaining listeners with his over-exuberant style of co-commentary.