Background
Burch, Steven Arnold was born on October 12, 1952 in Battle Creek, Michigan, United States. Son of Arnold Earl and Janet Rae (Laita) Burch.
Burch, Steven Arnold was born on October 12, 1952 in Battle Creek, Michigan, United States. Son of Arnold Earl and Janet Rae (Laita) Burch.
Bachelor Magna Cum Laude, Michigan State University, 1978; Master of Arts in Communications, Michigan State University, 1982; Doctor of Philosophy, Michigan State University, 1982.
Project manager, Burgoon Company, Inc., East Lansing, Michigan, 1977-1981; from comsumer research analyst to merchandising specialist, Chrysler Motor Corporation, Detroit, 1983-1984; director research, McCann Erickson, Advertising, Troy, Michigan, 1985-1986; manager advertising research, Chrysler. Corporation, Detroit, since 1986; manager marketing planning jeep division, jeep truck research, Chrysler Corporation, Highland Park, Michigan.