Bachelor of Business Administration, University North Texas, 1964. Doctor of Philosophy, University North Texas, 1970. Master of Business Administration, Southern Methodist University, 1966.
Assistant professor marketing, Texas Tech U., Lubbock, 1969-1972; distinguished professor marketing, chair department marketing and business statistics, U. Louisville, 1972-1986; professor marketing, California State University, Chico, since 1986; dean College Business, California State University, Chico, 1986-1990.
Member American Marketing Association, Association for Consumer Research, American Academy Advertising.
Married Linda Lou Nance, June 1, 1963 (divorced January 1980). Children: Paige, Steve, Stacie.