Background
Hong, Sung-Tai was born on April 21, 1955 in Seoul, Republic of Korea. Son of Nampyo and Soonmo (Kim) Hong.
Hong, Sung-Tai was born on April 21, 1955 in Seoul, Republic of Korea. Son of Nampyo and Soonmo (Kim) Hong.
Bachelor of Business Administration, Hanyang U., Seoul, 1979; Master of Business Administration, Seoul National U., 1981; Doctor of Philosophy, University of Illinois, 1987.
Adjunct Professor, Yeungnam U., Daegoo, Republic of Korea, 1981-1982; assistant professor marketing, U. Missouri, Columbia, since 1987.
Member American Marketing Association, Association for Consumer Research, American Academy Advertising.
Married Suk-Ran Choi, October 16, 1981. Children: Joonki Albert, Sunki Thomas.