Background
Lau was born in the United Kingdom in 1983.
Lau was born in the United Kingdom in 1983.
She studied history at University College London, rather than reading the more usual topics of journalism or fashion design.
Her family comes from Hong Kong. She has also gained notoriety for her unique home decor and living style. The blog started in March 2006.
By 2010, it was attracting tens of thousands of daily visitors, with 300,000 unique users per month.
In March 2010 Lau left her role as commissioning editor of DazedDigital.com in order to focus on blogging full-time. Lau also has a Twitter account, which made 69th place in The Independent"s 2012 Twitter 100 List, where she was called "the self-made queen of independent United Kingdom fashion blogging," and was noted as having over 151,000 followers.
By 2013, this had increased to 214,000. Through, Lau has become an occasional consultant and freelance writer, stating in January 2011 that 65 percent of her income came from special projects, such as work for Gap, Doctor Martens, Armani, and the department store Selfridges.
The rest from advertising revenue and freelance writing.
Foreign the Gap advertising campaign in 2010, she was one of the "demi-celebrities" who gave quotes while modelling their clothing, describing style as "the wrapping paper of my life". She was also involved in the launch of Google"s Boutiques.com site, where alongside other celebrities, she was invited to set up her own online boutique on the site. In 2014 Lau was the first blogger (rather than a journalist) to be asked by the Fashion Museum, Bath to select an outfit to reflect 2013 for their Dress of the Year collection.
Her choice was a pink dress by the 2013 Designer of the Year, Christopher Kane trimmed with lace and gaffer tape, with a hat by Nasir Mazhar and pink and black shoes by Sophia Webster.