Career
He has led the consumer show Plus since 1987 on SVT, and is one of their most well-known faces, appearing in a series of advertisements for SVT and was in 2006 a part of the Swedish election survey called Karavanen. He has also appeared on the consumer issues program 24 Konsument. In 2009 he was awarded the Lukas Bonnier.
He is the father of Linda Olofsson, who also is working for SVT.
