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Sylvia Ann Cassel Edit Profile

Market research company executive

Sylvia Ann Cassel, American market research company executive. State University of New York fellow, 1960-1961; Alcoa Foundation scholar, 1956-1960. Member Advertising Data Processing Association (president 1979-1980), American Marketing Association, Advertising Women New York, International Advertising Association Clubs: Advertising of New York.

Background

Cassel, Sylvia Ann was born on June 28, 1938 in Potsdam, New York, United States. Daughter of Fredrick Mott and Lillian (Walker) Cassel.

Education

Bachelor of Science, State University of New York, Potsdam, 1960. Postgraduate, New York University, 1961. Master of Business Administration, City University of New York, 1980.

Career

Systems engineer International Business Machines Corporation, 1961-1963. Manager systems, programming Diners Club, 1963-1964. Manager data processing Katz Agency, 1965-1969.

Manager special projects Arbitron, New York City, 1970-1972. Manager computer client service Axiom/Simmons Market Research Bureau, 1972-1978. Senior vice president Mediamark Research Inc., since 1978.

Membership

Member Advertising Data Processing Association (president 1979-1980), American Marketing Association, Advertising Women New York, International Advertising Association Clubs: Advertising of New York.

Connections

father:
Fredrick Mott Cassel

mother:
Lillian (Walker) Cassel