Background
Cassel, Sylvia Ann was born on June 28, 1938 in Potsdam, New York, United States. Daughter of Fredrick Mott and Lillian (Walker) Cassel.
Cassel, Sylvia Ann was born on June 28, 1938 in Potsdam, New York, United States. Daughter of Fredrick Mott and Lillian (Walker) Cassel.
Bachelor of Science, State University of New York, Potsdam, 1960. Postgraduate, New York University, 1961. Master of Business Administration, City University of New York, 1980.
Systems engineer, International Business Machines Corporation, 1961-1963; manager systems, programming, Diners Club, 1963-1964; manager data processing, Katz Agency, 1965-1969; manager special projects, Arbitron, New York City, 1970-1972; manager computer client service, Axiom/Simmons Market Research Bureau, New York City, 1972-1978; senior vice president, Mediamark Research Inc., New York City, since 1978.
Member Advertising Data Processing Association (president 1979-1980), American Marketing Association, Advertising Women New York, International Advertising Association Clubs: Advertising of New York.