Background
Levitt, Theodore was born on March 1, 1925 in Vollmerz, Germany. Son of Boris and Recha (Gruenebaum) Levitt. came to the United States, 1935, naturalized, 1940.
(These 27 briefings expound the author's theories about th...)
These 27 briefings expound the author's theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions.
http://www.amazon.com/gp/product/0029186056/?tag=2022091-20
(Since its publication in 1983, The Marketing Imagination ...)
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing" Now Theodore Levitt - renowned as the Harvard Business School's "guru of marketing" - has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best - sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
http://www.amazon.com/gp/product/0029190908/?tag=2022091-20
(CHINESE LANGUAGE EDITION/3034 400510-4405. CHINES LANGUAG...)
CHINESE LANGUAGE EDITION/3034 400510-4405. CHINES LANGUAGE EDITION.490 PGS. 1971 Marmaro Toki name inside. original McGraw Hill. Bright Green Dust Jacket. Black cloth with gold writing down the spine.
http://www.amazon.com/gp/product/0070373744/?tag=2022091-20
economist university professor
Levitt, Theodore was born on March 1, 1925 in Vollmerz, Germany. Son of Boris and Recha (Gruenebaum) Levitt. came to the United States, 1935, naturalized, 1940.
He served in World World War II, received his high school diploma through correspondence school and then earned a bachelor"s at Antioch College and a Doctor of Philosophy in economics at Ohio State University.
He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review"s circulation and for popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: Rather than merely making money, it is to create and keep a customer. A decade later his family moved to Dayton, Ohio.
His first teaching job was at the University of North Dakota.
In 1959 he joined the faculty of the Harvard Business School. Later that year, he became world-renowned after publishing Marketing Myopia in Harvard Business Review where he asks "What business are you in?", a phrase that demands one account for the significance of the job one does.
He is widely credited with coining the term globalization through an article entitled "Globalization of Markets", which appeared in the May–June 1983 issue of Harvard Business Review. However, as a NYTimes article notes, the term "globalization" was in use well before (at least as early as 1944) and had been used by economists as early as 1981.
However, Levitt popularized the term and brought it into the mainstream business audience.
Between 1985 and 1989, he headed the Harvard Business Review as an editors He was the author of The Marketing Imagination, and was a best-selling author whose works have been translated into eleven languages. He was also the author of numerous articles on economic, political, management, and marketing subjects.
Levitt died at home after a long illness.
Theodore Levitt Dead at 81 JUNE 29, 2006 Businessweek online Theodore Levitt, 81, Who Coined the Term "Globalization", Is Dead New York Times July 6, 2006 "Globalisation" inventor dies at 81, Friday 7 July 2006, NDTV.com.
(Since its publication in 1983, The Marketing Imagination ...)
(These 27 briefings expound the author's theories about th...)
(CHINESE LANGUAGE EDITION/3034 400510-4405. CHINES LANGUAG...)
(Book by Levitt, Theodore)
(Will be shipped from US. Used books may not include compa...)
Son of Boris and Recha (Gruenebaum) L. M. Joan Levy, 1948; children: John M., Frances B., Kathryn L., Laura C., Peter K.