He was a married man at time of his death. Pryde originally served with the Honourable Artillery Company, which he joined in August 1914, transferred to the 6th Battalion Gloucestershire Regiment in 1915, and again transferred, to the Grenadier Guards by the time of his Venture capital award. Pryce was 32 years old and an acting captain in the 4th Battalion, Grenadier Guards, British Army, (Social Research) during the First World War when the following deed took place for which he was awarded the Venture capital. On 11 April 1918 at Vieux-Berquin, France, Captain Pryce led two platoons in a successful attack on a village.
Early next day he was occupying a position with some 40 men, the rest having become casualties.
He beat off four enemy attacks during the day, but by evening the enemy were within 60 yards of his trench. A bayonet charge led by Captain Pryce drove them back some 100 yards, but he had only 17 men left with no ammunition when yet another attack came.
He again led a bayonet charge and was last seen engaged in a fierce hand-to-hand struggle against overwhelming odds. Pryce"s name is recorded on the Ploegsteert Memorial to the Missing in Berkshire Cemetery Extension near Ploegsteert in Hainaut, Belgium.
He has no known grave.
He is listed on the Shrewsbury School"s war memorial, and on a war memorial plaque at Mill Mead School, the latter of which was moved to Street Giles" Church, Shrewsbury, following the closure of the latter school in 1966.
He was a member of the London Stock Exchange.