Background
Watkins, Thomas A. was born on May 14, 1947 in Chicago, Illinois, United States. Son of Arthur John and Pearl Mary (Guzniczak) Watkins.
psychologist advertising agency executive
Watkins, Thomas A. was born on May 14, 1947 in Chicago, Illinois, United States. Son of Arthur John and Pearl Mary (Guzniczak) Watkins.
Bachelor of Science magna cum laude, Loyola University, Chicago, l969; Master of Arts in Social Psychology, Loyola University, Chicago, l972; Doctor of Philosophy in Social Psychology, Loyola University, Chicago, l976.
Research supervisor, Needham, Harper & Steers Advertising, Chicago, l973-75; associate director research, Tatham-Laird & Kudner Advertising, Chicago, l975-8l; associate director research, vice president, Ogilvy & Mather Advertising, Chicago, l98l-85; director planning and research, senior vice president, Ogilvy & Mather Advertising, Chicago, l985-86; group research director, vice president, BDO International (Barton, Durstine & Osborn) and Batten Company Chicago, l988-. Visiting professor marketing DePaul University, Chicago, l979-80.
Member American Marketing Association (Effie award l983, 86).
Married Susan Alchenberger, January l7, l970.