Background
Bowers, Thomas Arnold was born on September 27, 1942 in Plymouth, Indiana, United States. Son of Merritt Edward and Beulah Irene (Burkhart) Bowers.
(Including new and expanded material, this fourth edition ...)
Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.
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Bowers, Thomas Arnold was born on September 27, 1942 in Plymouth, Indiana, United States. Son of Merritt Edward and Beulah Irene (Burkhart) Bowers.
Bachelor in Journalism with distinction, Indiana U., 1964; Master of Arts in Journalism, Indiana U., 1969; Doctor of Philosophy in Communication Research, Indiana U., 1971.
Assistant professor, School Journalism U. North Carolina, Chapel Hill, 1971-1976; associate professor, School Journalism U. North Carolina, Chapel Hill, 1976-1980; professor, School Journalism U. North Carolina, Chapel Hill, 1980-1993; associate dean, School Journalism U. North Carolina, Chapel Hill, since 1980; James L. Knight professor, School Journalism and Mass Comm. U. North Carolina, since 1993. Consultant Meredith College, Raleigh, North Carolina, 1973, Inform, Inc., Hickory, North Carolina, since 1981, The College Board, New York City, 1989, board regents U. Florida, American University.
(Including new and expanded material, this fourth edition ...)
Cons. League of Women Voters, Chapel Hill, 1973, also various political candidates. Chairman of Commission United Way, Chapel Hill, 1979, 88. Captain United States Army, 1965-1968.
Member Association Education Journalism and Mass Communication (president 1988-1989), American Advertising Federation, American Academy Advertising, Newspaper Association American, Phi Beta Kappa, Kappa Tau Alpha.
Married Patricia Mills Shane, July 29, 1966. Children: Matthew, Lisa.