Background

Barwise, Thomas Patrick was born on June 26, 1946 in Oxford, England. Son of Balfour and Lily (Abeles) Barwise.

Education

Master of Arts with honors, Oxford University, 1968. Master of Science with distinction, London University, 1973. Doctor of Philosophy, London University, 1985.

Career

Systems engineer, International Business Machines Corporation, England, 1968-1971; assistant to managing director, Austin-Hall Group, England, 1973-1974; marketing director, Graphic Systems International, England, 1974-1976; lecturer, then senior lecturer, London Business School, 1976-1990; professor management and marketing, London Business School, since 1990; director Center for Marketing, London Business School, since 1993. Researcher, consultant, expert witness branding, advertising, competitive strategy, television audience, interactive mass media, finance-marketing links, management processes in strategy and marketing.

Achievements

• Thomas Patrick Barwise has been listed as a noteworthy business educator by Marquis Who's Who.

Works

More photos

• book

  • Unique Value: The Secret of All Great Business Strategies

    (An analysis of the modern corporate enterprise exposes th...)

  • Television and Its Audience (SAGE Communications in Society series)

    (This book by two leading experts takes a fresh look at th...)

  • Television and Its Audience (SAGE Communications in Society series) Paperback - January 1, 1989
  • (Television and Its Audience) Author: Patrick Barwise published on (February, 1989)
  • Television and Its Audience (SAGE Communications in Society series) by T. P. Barwise (29-Nov-1988) Paperback

Connections

Married Mary Campbell, December 19, 1973. Children: Alexander, Katharine.

Father:

Balfour Barwise

Mother:

Lily (Abeles) Barwise

Spouse:

Mary Campbell

child:

Katharine Barwise

child:

Alexander Barwise