Background
Barwise, Thomas Patrick was born on June 26, 1946 in Oxford, England. Son of Balfour and Lily (Abeles) Barwise.
(This book by two leading experts takes a fresh look at th...)
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent
http://www.amazon.com/gp/product/0803981554/?tag=2022091-20
(An analysis of the modern corporate enterprise exposes th...)
An analysis of the modern corporate enterprise exposes the reasons for a company's failure and shows business leaders how to evaluate their options.
http://www.amazon.com/gp/product/0026144913/?tag=2022091-20
Barwise, Thomas Patrick was born on June 26, 1946 in Oxford, England. Son of Balfour and Lily (Abeles) Barwise.
Master of Arts with honors, Oxford University, 1968. Master of Science with distinction, London University, 1973. Doctor of Philosophy, London University, 1985.
Systems engineer, International Business Machines Corporation, England, 1968-1971; assistant to managing director, Austin-Hall Group, England, 1973-1974; marketing director, Graphic Systems International, England, 1974-1976; lecturer, then senior lecturer, London Business School, 1976-1990; professor management and marketing, London Business School, since 1990; director Center for Marketing, London Business School, since 1993. Researcher, consultant, expert witness branding, advertising, competitive strategy, television audience, interactive mass media, finance-marketing links, management processes in strategy and marketing.
(An analysis of the modern corporate enterprise exposes th...)
(This book by two leading experts takes a fresh look at th...)
Married Mary Campbell, December 19, 1973. Children: Alexander, Katharine.