Background
Robertson, Thomas Sinclair was born on November 16, 1942 in Scotland. Son of Thomas C. and Ann Gorman Robertson.
(Exploring the field of consumer behaviour research, this ...)
Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, affect, and the effects of mass communications upon consumers. Over 30 well-known experts to the field contribute their latest psychological and sociological research findings.
http://www.amazon.com/gp/product/0133727491/?tag=2022091-20
Robertson, Thomas Sinclair was born on November 16, 1942 in Scotland. Son of Thomas C. and Ann Gorman Robertson.
Bachelor, Wayne State University, Detroit, 1963. Master of Arts, Northwestern University, 1966. Doctor of Philosophy, Northwestern University, 1966.
Assistant professor marketing University of California at Los Angeles, 1966-1968, Harvard University, 1968-1971. Professor marketing Wharton School, University Pennsylvania, 1971, Pomerantz professor marketing, chairman marketing department, 1978-1984, associate dean, 1984—1988, dean, since 2007. Associate dean London Business School, 1994-1998.
Dean Goizueta Business School, Emory University, Atlanta, 1998—2004, Asa Griggs Candler professor marketing. Special assistant to president for international strategy Emory University, 2005, executive director Institute Development Nations.
(Exploring the field of consumer behaviour research, this ...)
Member American Marketing Association, Association Consumer Research, Cherokee Town Club.
Married Diana S. Conway, June 18, 1966. Children: Brian, Ashley, Alexandra.