While visiting Los Angeles in 1990 to host a movie junket for a Saint Louis television station, Newton — then a local disc jockey known as Rikk Idol —used the last of his travel money to hire a taxi to take him to the offices of various agents around Hollywood. He hosted Hasbro Studios" popular Family Game Night and the syndicated Monopoly Milionaires" Club. He has hosted such productions including GSN"s Hollywood Showdown, Made in the United States of America, World"s Wildest Game Shows, and: The All New Press Your Luck.
Newton has toured North America as host of The Price Is Right Live!, an interactive theatrical production of the television game show.
East! Newton has been behind the microphone of various American radio stations including WKBQ in his hometown of Saint Louis, KIIS and KBIG in Los Angeles, WNEW in New York, and the syndicated All Nite Cafe. He is currently the host of The Todd Newton Show, a weekly podcast featuring interviews with people from all over the world.
In January 2015, he helped launch a new radio station in Saint Louis called National Organization for Women 96.3 and can currently be heard each weekday from 10am-2pm.