Career
On 17 August 2014, Cassell reached 1 million followers to his Twitch channel, the first person to do southern Cassell started his YouTube channel, TheSyndicateProject on 3 September 2010. As of March 2016 the channel has 9.75 million subscribers and 1.87 billion video views, and is the 59th most subscribed on the website.
The channel was originally built on Halo and Modern Warfare 2 let"s play videos, but came to prominence with the release of the Call of Duty: Black Ops "zombies" mode, and further grew due to the series "The Minecraft Project".
Cassell also operates a second channel, SyndicateCentral, which consists primarily of vlogs. Cassell runs a Twitch channel which, as of February 2015 has over 1.7 million followers, making it the most followed channel on the website.
Cassell is also influential through social media, with over 1 million followers on Twitter and over half a million on Instagram. In November 2014 Cassell, along with fellow YouTuber Adam Montoya (SeaNanners), in cooperation with media company 3BlackDot launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made.
In August 2015, Gamasutra reported that Cassell and Montoya may have violated Federal Trade Commission guidelines on disclosures for YouTubers due to publishing multiple let"s play videos of 3BlackDot"s game Dead Realm without disclosing their financial ties to the product.
In February 2016, Cassell announced that he will be the voice of Loki in the mobile app game Marvel Avengers Academy. Cassell left school after taking his A-levels at Hyde Clarendon college and decided against university to concentrate on his YouTube channel.
