Career
High Times ran articles calling marijuana a "medical wonder drug" and ridiculing the United States Drug Enforcement Administration. High Times became a huge success with a circulation of more than 500,000 copies a month and revenues approaching $10 million by 1977 and embraced by the young adult market as the bible of the alternative life culture. By 1977 High Times was selling as many copies an issue as Rolling Stone and National Lampoon.
Forcade published several other publications such as Stoned, National Weed, Dealer and others that always were laced with some of the best humor, popular culture and a forum for some of the best writers, artists and political savvy mostly veiled as the counter culture entertainment magazine.
Many of the writers went on to be published in premiere papers and magazines in North America. He was born in Phoenix, Arizona.
His father, engineer and hot rod enthusiast Kenneth Goodson, died in a car crash when Forçade was a child. Forçade graduated from the University of Utah in 1967 with a degree in business administration.
He went into the United States Air Force but was discharged after a few months.
He used the skills he learned, however, to fly across the border for several years trafficking drugs from Mexico and Colombia, and used his proceeds to form a hippie commune and underground magazine called Orpheus. In 1970, Forcade became one of the first people to use pieing as a form of protest, hitting Chairman Otto Larsen during the President"s Commission on Obscenity and Pornography. According to the 1990 nonfiction book 12 Days on the Road: The Sex Pistols and America, by Noel East. Monk and Jimmy Guterman, Forcade and his film crew followed the Sex Pistols through their chaotic January 1978 concerts of the United States. South and West, using high-pressure tactics in an unsuccessful attempt to persuade the band"s management and record company to let him document the tour.
Forcade bequeathed trusts to benefit High Times and NORML.