Career
Mammarella, a World World War II veteran, started with Philadelphia television station WFIL-television in 1947 as a switchboard operator and moved his way up to various positions in production. In 1958, as a way of increasing his financial portfolio, he, along with Dick Clark and Bernie Binnick started Swan Records, with the first signed artist being "Dickie Doo and the Don"ts". The label would later be notable for being the first American record label for The Beatles.
Once the payola scandals of 1959 played out, American Broadcasting Company required anybody that dealt with music to diversify from any music interests.
Clark decided to stay with American Broadcasting Company and Mammarella stayed with Swan. Mammarella succumbed to metastatic lung cancer on November 29, 1977.
The Broadcast Pioneers of Philadelphia posthumously inducted Mammarella into their Hall of Fame in 2009.
