Background
Storer was born in Leicester on 11 July 1930.
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Trevor Storer
Edit ProfileEducation
He attended Alderman Newton"s School, and after leaving school at the age of sixteen he worked in the family bakery, which had been founded by his grandfather in 1899.
Career
He was the author of Bread Salesmanship, which became the training manual for Allied Bakeries in the 1960s. Originally making his pies in his own home, he built the company up until retiring at the age of 65, but remained chairman until his death. As of his time of his death, the company turned over £40 million a year.
Following his National service, which he spent as an instructor at the British Army"s bakery school, he rejoined the family firm.
In 1960, the company was sold to Allied Bakeries and Storer was persuaded to become a trainee manager. He wrote a book entitled Bread Salesmanship, which was used by Allied as a training manual.
He left Allied Bakeries in 1963, and sold his Austin-Healey Sprite to fund the opening of his own company. Initially called Trevor Storer"s Home Made Pies, as they were made in his home in Earl Shilton, he sold 1,200 steak and kidney pies in the first week, mainly to publications
He expanded the range to include chicken and mushroom pies, turning over £12,000 in the first year.
She later explained that it was so named as it was a fashionable term at the time and "represented something that was top-notch". Under Storer"s management, the company slowly expanded across the United Kingdom and opened a factory in Syston, Leicestershire. He retired in 1995 at the age of 65, but remained Chairman of the company.
The company celebrated its 50th anniversary in early 2013, by which time it was selling 60 million pies a year.
