Background
Tsvetta was born and raised in Veliko Tarnovo, Bulgaria in the family of a university professor and a physician, both of Bulgarian descent.
Tsvetta was born and raised in Veliko Tarnovo, Bulgaria in the family of a university professor and a physician, both of Bulgarian descent.
In 2012, she graduated from Saint Francis College, with dual degrees in Marketing Management and International Business and Economics.
Tsvetta became internationally known after participating in the Mission Diaspora Models International Competition in New York City in 2010. In 2008, Tsvetta moved to the United States on an academic scholarship to pursue her higher education. In 2015, she received a Master"s Degree in Public Administration from the City University of New York at Baruch College.
In 2011, Tsvetta published a book of poetry, Flowers From Heaven.
In 2015, she published a book on social media entitled "#TheQueen: Social Media" for the Bulgarian market.and she has had numerous articles published in newspapers and magazines in Eastern Europe, including Cosmopolitan magazine. Kaleynska has a rubric in the national scientific magazine “Българска наука” /Bulgarian Science/.
In 2012 Tsvetta joined Dogs Bollocks 5, a marketing research firm, where she honed her skills in social media monitoring and analytics, as well as marketing research. In 2015, she joined Brandwatch, an enterprise social intelligence platform, as Account Director.
In 2010 she was crowned Mission Bulgaria Diaspora United States of America and started her modeling career despite her height of 5’5.
She has participated in fashion shoots for American and Bulgarian brands. In 2011 she was the face of Roma Fashion in Sofia, Bulgaria supporting designers of gypsy descent. In 2014 it was announced that she inspired the collection of a high-end boutique brand in New New York
She has been associated with Diaspora Models and Planete Chic modeling agencies.
Since 2013 been promoting a national literacy campaign “Да напълним Студентски град с книги”.