Background
Terpstra, Vern was born on August 20, 1927 in Wayland, Michigan, United States. Son of Benjamin and Lucy (Jonker) Terpstra.
(The Eighth Edition of this popular text has been complete...)
The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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Terpstra, Vern was born on August 20, 1927 in Wayland, Michigan, United States. Son of Benjamin and Lucy (Jonker) Terpstra.
Bachelor, University of Michigan, 1950; Master of Business Administration, University of Michigan, 1951; Doctor of Philosophy, University of Michigan, 1965.
Director normal school, Grace Mission, Zaire, 1952-1961; research assistant, Marketing Science Institute, Philadelphia, 1963-1966; assistant professor marketing, Wharton School U. Pennsylvania, Philadelphia, 1964-1966; professor School Business, University of Michigan, Ann Arbor, 1967-1992; professor emeritus, University of Michigan, Ann Arbor, since 1992. Consultant government, business and academic organizations, since 1972.
(The Eighth Edition of this popular text has been complete...)
(Book by Vern Terpstra, James Foley, Ravi Sarathy)
Fellow Ford Foundation, Marketing Science Institute, Academy International Business (president 1970-1971). Member American Marketing Association (Distinguished Contributions to Global Marketing award, 2004), Academy International Business.
Married Bonnie Lou Fuller. Children: Benjamin Mark, Kathryn Ann, James Richard.