Background
Cook, Victor Joseph was born on June 25, 1938 in Durant, Oklahoma, United States. Son of Victor Joseph and Athelene Ann (Arduser) Cook.
(Make positive changes in your company with COMPETING FOR ...)
Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and corporate finance based on the common language of economic theory and financial accounting data. In the process, important metrics from marketing and finance are united and add to your fundamental understanding of what drives shareholder value.
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(This text was assembled to provide students with a compre...)
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
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Cook, Victor Joseph was born on June 25, 1938 in Durant, Oklahoma, United States. Son of Victor Joseph and Athelene Ann (Arduser) Cook.
Bachelor, Florida State University, 1960. Master of Science, Louisiana State University, 1962. Doctor of Philosophy, University of Michigan, 1965.
Research associate Marketing Science Institute, Philadelphia, 1965-1968, associate research director, Boston, 1968-1969.
Assistant professor University of Chicago, 1969-1975. President, director Management & Design, New Orleans, 1975-1978.
Professor Freeman School Business Tulane University, 1978;president The Styjl Furniture, 1998. Consultant Ford Motor Company, Dearborn, Michigan, 1964-1967, International Business Machines Corporation, New York City, 1968-1972, Sears, Roebuck & Company, Chicago, 1975-1977, International Computers Limited., International Computers Limited, London, 1982-1991, The DuPont Company, Wilmington, 1986, The Bases Group, Cincinnati, 1986-1989.
Director, Boston, 1968-1969. Assistant professor of University Chicago
(Make positive changes in your company with COMPETING FOR ...)
(This text was assembled to provide students with a compre...)
Member American Marketing Association, American Economics Association, Institute for Operations Research and the Management Sciences, Beta Gamma Sigma, Phi Beta Kappa.
Married Linda Lee Potter, June6, 1960 (divorced 1971). Married Barbara Brainard, December 29, 1989 (divorced 1997). Children: Victor Joseph III, William Randall, Christopher Phelps.
