Background
Hunter, Victor Lee was born on March 1, 1947 in Garrett, Indiana, United States. Son of John Joseph and Martha May (Brown) Hunter.
(Provides a model for doing business in the new customer-f...)
Provides a model for doing business in the new customer-focused environment & practical guidance for implementing profitable, customer-driven marketing program. Helps you to: identify & measure the key econ. of customer retention; develop an integrated approach to maximizing the value of every customer contact; assess customer needs & match them with your org. core compet.; evaluate & coordinate the elements of your communications prog.; create a customer community center that builds on a set of shared values & needs; retain & cultivate your best customers; acquire new business & new customers more cost effectively; & link internal & external communities in a profitable chain of business relationships. Illustrations.
http://www.amazon.com/gp/product/0788194860/?tag=2022091-20
("In a highly competitive global marketplace, this idea of...)
"In a highly competitive global marketplace, this idea of "creating a community of customers" is truly an intriguing and insightful way to do business--both short- and long-term." -- Dr. Stephen R. Covey Covey Leadership Center "At last . . . Hunter and Tietyen have written a "must-read" implemenation guide for business marketers!" -- Leonard A. Schlesinger George F. Baker, Jr., Professor of Business Administration Harvard University "This book is revolutionary. I'm convinced Vic Hunter and his associates have set the standard for business-to-business marketing in the 21st century." -- Bob Stone, Chairman Emeritus Stone & Adler, Inc. "What an exceptional book! . . . Truly innovative thinking and a must-read for any executive responsible for his or her company's marketing future." -- Chuck Tannen, President Target Conference Corporation "Two types of pioneers can alter the norms of how commerce succeeds: those who discover a better way and those who put that better way into practice. Hunter is one of the unique breed who meets both aspects of that definition. He has refined the art of database marketing and put it to use in solidifying business relationships." -- Edward L. Schmitz Director, New Business Development Shell Oil Products
http://www.amazon.com/gp/product/0844232300/?tag=2022091-20
consultant marketing executive
Hunter, Victor Lee was born on March 1, 1947 in Garrett, Indiana, United States. Son of John Joseph and Martha May (Brown) Hunter.
Bachelor of Science, Purdue University, 1969. Master of Business Administration, Harvard University, 1971.
Director marketing, Kreuger, Inc., Green Bay, Wisconsin, 1971-1975; president, B&I Furniture, Milwaukee, 1975-1981; president, Hunter Business Direct, Milwaukee, since 1981. Board directors Koss Corporation, Milwaukee.
("In a highly competitive global marketplace, this idea of...)
(Provides a model for doing business in the new customer-f...)
Lay leader United Methodist Church, Whitefish Bay, Wisconsin, 1985. Member executive committee Greater Milwaukee Convention and Visitors Bureau. Member Direct Marketing Association, Wisconsin President' Organization, Strategic Accounts Management Association (board directors), Dean's Leadership Council Prudue University College of Science.
Married Linda Ann Loudermilk, December 19, 1969. Children: Jed, Andrew, Matthew, Holly.