Background
Prat, Viviane was born on March 21, 1945 in Casablanca, Morocco. Daughter of Albert and Suzanne (Myare) Assor.
Prat, Viviane was born on March 21, 1945 in Casablanca, Morocco. Daughter of Albert and Suzanne (Myare) Assor.
Graduate, School Higher Business Studies Higher Education Commission, Paris, 1968.
Media planner Synergie, Paris, 1970-1974, media director, 1975-1984. General manager Zenith-Club Media, 1984-1988. President Optimum Media, 1989-1996.
President, Chief Executive Officer Optimum Media Direction (OMD), since 1996. Chairman Optimum Media Direction/Europe, 1998. International strategist OMD, since 2001.
Married Jean-Marie Prat, April 12, 1972 (divorced 1983). Married Philippe Garnier. 3 children.
