Education
Olins was educated at Highgate School in North London.
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Wally Olins
Edit Profilechairman practitioner Chairman of Saffron
Career
Olins advised many of the world’s leading organisations on identity, branding, communication and related matters. These include 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, British Telecom, Renault, Volkswagen, Tata and Lloyd"s of London. He acted as advisor both to McKinsey and Bain.
He pioneered the concept of the nation as a brand and has worked for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, Lithuania.
After studying history at Saint Peter"s College, Oxford he went into advertising in London. His first big job was as head of the agency that became Ogilvy and Mather in Mumbai, where he lived for five years.
He returned to London and in 1965 co-founded Wolff Olins where he was Chairman. He was a visiting professor at many Business Schools around the world and a speaker on branding and communications issues globally.
Olins died at the age of 83 on 14 April 2014.
Achievements
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Olins was awarded a Commander of the Order of the British Empire in 1999. He was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts’ Bicentenary Medal in 2000. He was given the Doctorate&AD President's Award in 2003 and the Reputation Institute"s first ever Lifetime Achievement Award in 2006. Olins was an Honorary Fellow of Saint Peter"s College Oxford and in 2013 was awarded an Honorary Professorship at Universal Product Code in Lima, Peru.
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Born
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Died
April 14, 2014 (aged 83) -
Nationality
United Kingdom