Career
Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited. In 2001, he founded the Asian Institute of Communication and Research, better known as AICAR Business School. He started his career as a typist in 1947, a few months short of his 16th birthday.
In 1951 he joined the advertising agency J Walter Thompson (J. Walter Thompson India) as secretary to a senior account executive.
He worked with J. Walter Thompson in various roles, he was also instrumental in setting up J. Walter Thompson operations in Sri Lanka. In 1972, he and Creative Director Brendan Pereira, left Aiyar Advertising and Marketing Limited, to set up their own advertising agency, Chaitra Advertising.
By 1983 Chaitra Advertising was among the top 10 advertising agencys in India. In the late 90s Chaitra Advertising was acquired by Leo Burnett, one of the leading advertising agencies in the world.
In 2001 he set up the Asian Institute of Communication & Research, better known as AICAR Business School.
Mr. Saldanha is also the Honorary Treasurer of the Society for Eradication of Leprosy, he is also a Trustee of the Sangeet Abhinay Academy, an organization devoted to the development of musical talent and the Shanti Avedna Sadan (a home for terminally ill cancer patients).
He is a former Chairman of Slum Rehabilitation Society.
