Background
Peeters, Walter A.R. was born on June 28, 1950 in Antwerp, Belgium. Son of Henri Peeters and Irene Van Agtmael.
- Photos
- Works
- Photos
- Works
book
Space Marketing: A European Perspective (Space Technology Library)
(Space activities are currently in a transitional phase: t...)
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical '4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the 'Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
http://www.amazon.com/gp/product/1402003757/?tag=2022091-20
Space Marketing - A European Perspective (Space Technology Library, Volume 11)
(Space activities are currently in a transitional phase: t...)
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical '4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the 'Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
http://www.amazon.com/gp/product/0792367448/?tag=2022091-20
Walter A.R. Peeters
Edit Profileacademic administrator Dean educator
Education
Bachelor of Science in Engineering, Catholic University Louvain, Belgium, 1973. Master of Business Administration, Catholic University Louvain, Belgium, 1982. Doctor of Philosophy in Industrial Organization, Technology University Delft, Netherlands, 1989.
Career
Head of coordination office European Astronaut Center, Cologne, Germany, 1989—2000. Dean, vice president academy affairs International Space University, Illkirch-Graffenstaden, France, since 2000. Staff member European Space Agency, Paris, since 1983.
Achievements
Works
book
-
Space Marketing: A European Perspective (Space Technology Library)
(Space activities are currently in a transitional phase: t...)
-
Space Marketing - A European Perspective (Space Technology Library, Volume 11)
(Space activities are currently in a transitional phase: t...)
-
Space Marketing: A European Perspective (Space Technology Library)
Connections
Married Lieve Medical Corps Van Braekel, January 30, 1980.
