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Walter George Fitzgerald Edit Profile

marketing consulting company executive

Walter George Fitzgerald, American marketing consulting company executive. Fellow American Marketing Association; member American Management Association.

Background

Fitzgerald, Walter George was born on August 5, 1936 in New York City. Son of George Harold and Florence Mary (rank) Fitzgerald.

Education

Bachelor of Science, New York University, 1963.

Career

Marketing research analyst Ted Bates & Company, New York City, 1956-1959. Senior consumer analyst Lennen and Newell, Inc., 1959-1963. Manager marketing research Nestle Company, White Plains, New York, 1963-1967.

Marketing director Y&S Candies division Hershey (Pennsylvania) Foods, 1967-1979. General manager Ward Candies Fund Raising division Terson, Inc., Chicago, 1979-1982. Vice president marketing John Middleton, Inc., King of Prussia, Pennsylvania, 1982-1999.

President Walt's Marketing Wizardry, Inc., marketing consultant, Wayne, since 1999. Consultant Boyer Brothers, Altoona, Pennsylvania, 1982.

Works

  • Other Work

    • Contributor numerous articles to professional journals, 1967-1979. Patentee in field, 1986.

Membership

Fellow American Marketing Association. Member American Management Association.

Interests

  • Other Interests

    Tennis, swimming, reading, carpentry, bicycling.

Connections

Married Welthie Kinney, September 30, 1995. Children: Pamela, Drew.

father:
George Harold Fitzgerald

mother:
Florence Mary (rank) Fitzgerald

spouse:
Welthie Kinney

child:
Pamela Fitzgerald

child:
Drew Fitzgerald