Career
Ward was born in Plymstock, Devon. He began his football career as a junior with Yorkshire Amateurs and played for Guiseley before making his debut in the Football League with York City. He also played in the League with Lincoln City, where he was joint top scorer alongside Neil Redfearn – with only 8 goals – in the 1985-1986 season, which included a loan spell at Exeter City.
He then moved into non-League football with Boston United, King"s Lynn, Spalding United, Lincoln United, Grantham Town, where he was for a time player-manager, Boston Town and Wisbech Town.
He went on to coach with the Lincolnshire Football Association.