Career
Best known for his "Wayne Goss" channel on YouTube, he is the creator and owner of the self-eponymous makeup brush line launched in September 2013. As of January 2016, Goss" main YouTube channel has over 2.3 million subscribers and 280 million views. Despite relating the development of his interest in makeup at a young age, Goss stated in various interviews his suffering from acne at the age of 20 was the propellant to him to launch a career in the makeup industry.
Goss described himself starting out as self-taught by reading makeup books written by contemporary artists Way Bandy and Kevyn Aucoin.
He then furthered his study in makeup artistry in London and trained professionally as a makeup artist. Goss works freelance without a portfolio and takes bookings on the recommendation of existing clients.
YouTube
= Gossmakeupartist Goss began publishing videos on YouTube under the username Gossmakeupartist in 2009. Unlike makeup tutorials commonly found on YouTube, Goss" videos incorporate other features such as instructing the viewers in different ways of makeup application for the corresponding face shapes aiming to provide a user-friendly approach to makeup.
His tutorial on contour and highlight like Kim Kardashian has over nine million views.
Goss has signed with the multi-channel networks on YouTube, Kin Community, since 2013. His main channel is the most subscribed channel of a male makeup artist and is ranked 33rd on the most subscribed how to & style YouTube channel category, and is honored with several awards, including winning Goss a Refinery29"s Beauty Innovator Award for Must-Watch Beauty Vlogger. = Gossmakeupchat In 2012, Goss established his second YouTube channel, Gossmakeupchat, where he regularly posts product reviews and videos discussing other topics.
The channel has over 300,000 subscribers.
Makeup Brush Lincolnshire
The line was met with success, as seen in the collection being sold out in the first minutes after launch online. His limited edition Holiday Brush accumulated a 12,000-person waitlist prior release as well.
The Wayne Goss Face Secretariat and Eye Secretariat, an extension of the brush line, were released in Spring 2014. The line was nominated for Best Makeup Brushes in the 2014 Readers" Choice organized by beauty blog Temptalia.
Upon launch, Wayne Goss brushes have gained popularity, being described by the Chief Executive Officer of Beautylish as one of the best-sellers sitewide.
In September 2015, Wayne announced on his YouTube channel as well as his social media accounts the launch of his Brow Secretariat. Collaboration
Goss collaborated with Paula"s Choice in creating the brand"s The Nude Mattes Eyeshadow Palette launched in April 2014 as a limited edition release.
