Career
He currently resides in New York City. Previously, the Senior Director for Interactive television at Time Warner Cable, where he project managed the launch of Independent Television applications such as eBay on television, live 1-screen with broadcasters such as National Broadcasting Company Universal and Music Television Networks in multiple cities, and participated in the launch team of early (1997) residential broadband service deployments, with the internet service provider Road Runner. He began his career in 1989, supporting researchers and software developers at the Apple Multimedia Laboratory in San Francisco, creating educational videodiscs for K-12 curricula, followed by a stint developing interactive television titles for the Philips Civil Defense-i platform at Public Finance Magic.
In addition to working for Wired Magazine, he co-founded HotWired, and worked for the Prodigy (Internet service provider) online service.
The author of the article You Own Your Own Metadata for Feed Magazine in 2001, he was also a co-editor of and contributing writer to the Happy Mutant Handbook - Riverhead Books 1995. In 2000, Mr. Kreth founded Lifeset.com - a media personalization service for mobile wireless and broadband devices.