Background
Born in Long Island, New York at the end of 1939, he grew up in rural Pennsylvania.
( The essential problem is the failure to recognize that ...)
The essential problem is the failure to recognize that controversies over risks are "normal events" in modern society and as such will be with us for the foreseeable future. Three key propositions define these events: risk management decisions are inherently disputable; public perceptions of risk are legitimate and should be treated as such; the public needs to be intensively involved in the processes of risk evaluation and management. Leiss and his collaborators chronicle these organizational risks in a set of detailed case studies on genetically modified foods, cellular telephones, the notorious fuel additive MMT, pulp mill effluent, nuclear power, toxic substances legislation, tobacco, and the new type of "moral risks" associated with genetics technologies such as cloning. Contributors include Debora L. Van Nijnatten (Sir Wilfred Laurier University), Michael D. Mehta (University of Saskatchewan), Stephen Hill (University of Calgary), Éric Darier (Greenpeace), Greg Paoli (Decisionalysis Risk Consultants, Inc.), and Peter V. Hodson (Queen's University).
http://www.amazon.com/gp/product/0773522468/?tag=2022091-20
( Now available in a significantly updated third edition ...)
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
http://www.amazon.com/gp/product/0415966760/?tag=2022091-20
(Social Communication in Advertising : Persons, Products a...)
Social Communication in Advertising : Persons, Products and Images of Well-Being 2ND EDITION by William Leiss. Methuen, Inc.,1991
http://www.amazon.com/gp/product/0176034919/?tag=2022091-20
Born in Long Island, New York at the end of 1939, he grew up in rural Pennsylvania.
In the History of Ideas Program at Brandeis University (1963). And finally in Louisiana Jolla, California, with a Doctor of Philosophy in Philosophy from the University of California, San Diego (1969). Leiss studied with Herbert Marcuse at University of California, San Diego.
He began his university education in New Jersey, at Fairleigh Dickinson University, graduating in 1956 with a Bachelor of Arts summa cum laude (major in history and minor in accounting). Then in Massachusetts, with a Master of Arts Doctor Leiss started his academic career in the Political Science Department at the University of Regina, before moving on in 1973 to two stints with the Faculty of Environmental Studies at York University (also Political Science and the Graduate Programme in Social and Political Thought there), interrupted by a brief stay at the University of Toronto"s Department of Sociology. Then in 1980 to the School of Communication at Simon Fraser University, where he was department chair for six years and later Vice-President, Research.
He was awarded the five-year, externally funded Eco-Research Chair in Environmental Policy at the School of Policy Studies, Queen"s University, in 1994 and was then in the Faculty of Management at the University of Calgary where he held a five-year research chair, the Natural Sciences and Engineering Research Council/SSHRC/Industry Chair in Risk Communication and Public Policy, funded under the granting councils" Management of Technological Change program
He is now at University of Ottawa, in the R. Samuel McLaughlin Centre for Population Health Risk Assessment as Scientist and Adjunct Professor. His work on risk communication in science and policy has informed recent analysis on biotechnology governance in Canada by political scientists G. Bruce Doern and Michael J. Prince.
( Now available in a significantly updated third edition ...)
( The essential problem is the failure to recognize that ...)
( Consumerism and capitalist and socialist industry have ...)
(Social Communication in Advertising : Persons, Products a...)
(Will be shipped from US. Brand new copy.)