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(This full featured text is provided as an option to the p...)
This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect.
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(The Marketing Game is a competitive marketing strategy si...)
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
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(This book is about marketing and marketing strategy plann...)
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs. Building on Pioneering Strengths This author team pioneered an innovative structure— using the “four Ps” with a managerial approach—for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. What’s different about Basic Marketing? The success of this franchise is not the result of a single strength—or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text’s four Ps framework, managerial orientation, and strategy planning focus have proved to be foundation pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. 1. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the Student CD and the text website helps students see how to create marketing plans. Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. 2. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat “special” topics—like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing—in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas. 3. The comprehensive package of materials gives your customer the flexibility to teach marketing their way– or for the student, the ability to earn marketing their way.
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(This full featured text is provided as an option to the p...)
This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.
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(- CONNECT PLUS ACCESS CARD ONLY - NO TEXTBOOK INCLUDED ...)
- CONNECT PLUS ACCESS CARD ONLY - NO TEXTBOOK INCLUDED - BRAND NEW - ACCESS CODE HAS NEVER BEEN USED - SHIPPED FAST VIA FIRST CLASS MAIL
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(Binder Ready Loose-Leaf Text - This full featured text is...)
Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. (ISBN: 9780077512521). Also available in a package with Connect Plus – (ISBN: 9780077713256).
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("Basic Marketing 17e" builds on the foundation pillars of...)
"Basic Marketing 17e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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(A great Marketing Basics text book. Very clean copy. Ship...)
A great Marketing Basics text book. Very clean copy. Ships quickly!
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(This book is about marketing and marketing strategy plann...)
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e– and all of the other teaching and learning materials that accompany it – will satisfy every instructor and students’ needs. Building on Pioneering Strengths This author team pioneered an innovative structure― using the “four Ps” with a managerial approach―for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. What's different about Essentials of Marketing? The success of this franchise is not the result of a single strength―or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text’s four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. • Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the text website helps students see how to create marketing plans. Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. • As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat “special” topics―like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing―in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas. • The comprehensive package of materials gives instructors the flexibility to teach marketing their way- or for the student, the ability to learn marketing their way.
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(Overview: Basic Marketing 18e builds on the foundation pi...)
Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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(Published by Richard D. Irwin, Inc., US, 1993, written by...)
Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.
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(Built on a strong foundation, Basic Marketing 19e provide...)
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
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(13th Edition. Textbook only.)
13th Edition. Textbook only.
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( NOTE: This Book does not includes Access Card or Access ...)
NOTE: This Book does not includes Access Card or Access Code. This is a Standalone Book Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering Strengths This author team pioneered an innovative structure - using the “four Ps” with a managerial approach for the introductory marketing course. It has become one of the most widely used business textbooks ever published because it organises the best ideas about marketing so that readers can both understand and apply them. The unifying focus of these ideas is on how to make marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing updates to the text to reflect marketing's best practices and ideas. What's unique about Essentials of Marketing? The four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. • Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the online Marketing Plan Coach helps students see how to create marketing plans. Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. • The authors emphasise careful integration of special topics. Some textbooks treat “special“ topics―like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organisations, marketing ethics, social issues, and business-to-business marketing―in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalisation of ideas. • The comprehensive package of materials gives instructors the flexibility to teach marketing their way - or for the student, the ability to learn marketing their way.
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(Book is like new. I bought the wrong one and so didn't us...)
Book is like new. I bought the wrong one and so didn't use or mark it.
http://www.amazon.com/gp/product/0073361925/?tag=2022091-20
business administration educator
Perreault, William Daniel was born on April 7, 1948 in New York City. Son of William Daniel Perreault, Sr. and Barbara Louise (Peckham) Perreault. Perreault lived in Washington, DC as a child while his father was editor of American Aviation Magazine. The family moved to Atlanta, GA in 1953.
graduated The Westminster Schools, 1966; Atlanta, GA 1966.
Bachelor of Science in Business Adminstration, University of North Carolina-Chapel Hill, 1970; Phi Beta Kappa, Beta Gamma Sigma (honors in Business), Omicron Delta Epsilon (honors in Economics), Order of the Old Well (Leadership at UNC).
PhD Business, University of North Carolina - Chapel Hill, 1973, coursework in statistics, behavioral science, economics, and business; Alpha Iota Delta (academic honorary in Decision Sciences
Assistant professor, Department of Marketing, School of Business, U. Georgia, Athens, 1973-1976;
Assistant professor. School of Business Administration, U. North Carolina, Chapel Hill, 1976-1979;
Associate professor. Graduates School of Business Administration, U. North Carolina, Chapel Hill, 1979-1981;
Professor of Business Administration; Graduate School of Business Administration, University of North Carolina,
Chapel Hill, 1981-1983;
Editor in chief, Journal of Marketing Research, American Marketing Association, Chicago IL, 1982-1985.
Hanes Professor of Marketing, U. North Carolina, Chapel Hill, 1983-1988.
Visiting professor, Stanford Business School, Stanford University, Stanford (California) 1986-1987,
W. R. Kenan University Distinguished Professor Business, University of North Carolina 1988-2013
Senior Associate Dean Academic Affairs, Kenan-Flagler Business School, University of North Carolina at Chapel Hill. 1988-1992.
Visiting professor, Authur Anderson Distinguished Visitor, Judge Institute of Management Studies, Cambridge University, Cambridge (England) University, 1997.
W. R. Kenan Professor Emeritus, University of North Carolina, Chapel Hill, NC 2013-present
For each of the 25 years prior to his retirement in 2013, the annual editions of Marquis' Who's Who in the World profiled William Perreault as a noteworthy Business Administration educator, author, researcher, and consultant.
In 2026 Google Scholar placed Perreault in the top 1 percent of scientists in the world based on over 30,000 citations to his scholarly articles and books. Perreault's scholarly work is distinctive in that his work cuts across many different disciplines ranging from behavior science to quantitative methods. He was received awards for his articles on applications and new approaches to multivariate statistics, behavioral science in business including areas such as interpersonal influence and salesforce performance, and new theory and evidence concerning interorganizational relationships between sellers and buying firms in business markets.
Perreault's books have received a variety of honors. His texts have been translated and published in 7 languages in countries ranging from India to China to Portugal and Italy. They have also been adapted for different markets ranging from Canada and Australia to England and South Africa. His text Essentials of Marketing is now in its 19th edition--with new material added by one of Perreault's past doctoral students.
Perreault served as an Academic Trustee of the Marketing Science Institute. He was also an advisor and expert witness to the Federal Trade Commission based on his work on unavailability of advertised items. His expertise in statistics, demography, and economic measurement were reflected in his selection as Chair of the Advisory Committee of the U.S. Census.
At the University of North Caroliina he received awards for outstanding teaching, outstanding contributions in research, and was selected for a distinguished alumni award by the Kenan-Flagler Business School.
(This book offers a thorough integration of the latest mar...)
(Built on a strong foundation, Basic Marketing 19e provide...)
(The Marketing Game is a competitive marketing strategy si...)
(The 15th Edition of Basic Marketing by Perreault and McCa...)
(This text focuses on issues of buyer-seller relationships...)
(This edition of "Essentials of Marketing" has been critic...)
(Overview: Basic Marketing 18e builds on the foundation pi...)
("Basic Marketing 17e" builds on the foundation pillars of...)
(- CONNECT PLUS ACCESS CARD ONLY - NO TEXTBOOK INCLUDED ...)
(Binder Ready Loose-Leaf Text - This full featured text is...)
(International High Quality Paperback, Printed in Color, S...)
( Marketing's pillar "Four Ps" framework was first introd...)
(This full featured text is provided as an option to the p...)
(This full featured text is provided as an option to the p...)
(This book is about marketing and marketing strategy plann...)
(This book is about marketing and marketing strategy plann...)
( NOTE: This Book does not includes Access Card or Access ...)
(A great Marketing Basics text book. Very clean copy. Ship...)
(Published by Richard D. Irwin, Inc., US, 1993, written by...)
(Book by Perreault, Jr., William, Cannon, Joseph, McCarthy...)
(Book is like new. I bought the wrong one and so didn't us...)
(13th Edition. Textbook only.)
(Textbooks)
American Marketing Association (Vice-President Publications 1986, 95, board directors 1986-1989, 94-95, Distinguished Educator award 1997, Churchill award 1997, Award for Lifetime Achievement in Interorganizational Marketing), Academy Marketing Science (Outstanding Education award 1995), Decision Sciences Institute (V.P Publications), Conference chair, Association for Consumer Research (1976), Society for Marketing Advances, Distinguished Educator Award; Academy of Marketing Science, Distinguished Scholar Award.
Married Pamela Pittard, May 27, 1972. Children: Suzanne Elizabeth, William Daniel III.
