Background
Rudelius, William was born on September 2, 1931 in Rockford, Illinois, United States. Son of Carl William and Clarissa Euclid (Davis) Rudelius.
(MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius ...)
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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(Experience, Leadership, Innovation. This edition of Marke...)
Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles. This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
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(Marketing: the Core 4/e by Kerin, Hartley and Rudelius co...)
Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: the Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: the Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
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( NOTE: THIS IS A STANDALONE BOOK. Marketing, 12e utilise...)
NOTE: THIS IS A STANDALONE BOOK. Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below. High Engagement Style Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques. Rigorous Pedagogical Framework Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements. Traditional and Contemporary Coverage and Examples Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples. The access code (standalone) is 0077635736. The package (book and access code card) is 125928252X.
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(Marketing: The Core 5e by Kerin, Hartley and Rudelius con...)
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: • High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. • Personalised Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs – through cases, exercises, and testimonials – that allows students to personalise marketing and identify possible career interests. • Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. • Integrated Technology - The use of powerful technical resources and learning solutions. • Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. • Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
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Rudelius, William was born on September 2, 1931 in Rockford, Illinois, United States. Son of Carl William and Clarissa Euclid (Davis) Rudelius.
Bachelor of Science in Mech. Engineering, University Wisconsin, 1953; Master of Business Administration, University of Pennsylvania, 1959; Doctor of Philosophy in Economics, University of Pennsylvania, 1964.
Program engineer, missile and space vehicle department, General Electric Company, Philadelphia, 1956-1957, 59-61; senior research economist, North Star Research Institute, Minneapolis, 1964-1966; lecturer, University of Minnesota, Minneapolis, 1961-1964; assistant professor marketing College Business Administration, University of Minnesota, 1964; associate professor, University of Minnesota, 1966-1972; professor, University of Minnesota, since 1972.
(Marketing: the Core 4/e by Kerin, Hartley and Rudelius co...)
(Marketing: The Core 5e by Kerin, Hartley and Rudelius con...)
(MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius ...)
(Experience, Leadership, Innovation. This edition of Marke...)
( NOTE: THIS IS A STANDALONE BOOK. Marketing, 12e utilise...)
(marketing textbook 3/e on cover)
Served with United States Air Force, 1954-1955.
Married Jacqueline Urch Dunham, July 3, 1954. Children: Robert, Jeanne, Katherine, Kristi.