Background
Goodrich, William Bruce was born on July 31, 1926 in Youngstown, Ohio, United States.
Goodrich, William Bruce was born on July 31, 1926 in Youngstown, Ohio, United States.
Bachelor of Science (distinction), Northwestern University, 1949. Master of Arts, Northwestern University, 1950.
Television director, National Broadcasting Company, Chicago, 1950-1954; account executive, McFarland-Aveyard Advertising, Chicago, 1954-1959; vice president, account supervisor, Tatham-Laird & Kudner, Chicago, 1959-1973; associate professor, Northern Illinois U., Dekalb, 1973-1979; professor, chairman advertising/public relations sequence, University of Southern California, Columbia, 1979-1989; associate dean, University of Southern California, 1990-1992; distinguished professor emeritus, University of Southern California, since 1992. Owner Agency Associations, Lexington, South Carolina., 1973-1992.
Member American Academy Advertising (secretary 1983-1984, Exceptional Service award 1986), Columbia Advertising Club (board directors 1988-1992, treasurer 1989-1992, Advertising Silver Medal award 1991, named life member 1992), Kappa Tau Alpha.
Son of Harry A and Myrtle M. (Davis) G. Married Marjorie L. Klier, February 2, 1952 (divorced May, 1974). Children: Courtney Lynn, Kimberley Joy.
Married Norma Lee Treitz, December 31, 1980.