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William Earl Winter

beverage company executive

William Earl Winter was American beverage company executive. Named to Promotion Marketing Hall of Fame, 1979, Beverage World Hall of Fame, 1986.


Winter, William Earl was born on September 21, 1920 in Granite City, Illinois, United States. Son of William M. and Ada M. (Compton) Winter.


Bachelor of Arts Illinois, 1942.


With Seven-Up Company, St. Louis, 1946-1981, vice president, director marketing, 1969-1971, executive vice president, 1971-1974, president, chief operating officer, 1974-1976, president, chief executive officer, 1976-1979, chairman board, 1979-1981, also former director, consultant. Chairman emeritus, since 1996. Consultant Cadbury Beverages/Seven-Up, chairman emeritus, 1996.


Board directors Young Men’s Christian Association Greater St. Louis, University Illinois Foundation. Member executive board St. Louis Area council Boy Scouts American Captain United States Army, 1942-1946. Member American Marketing Association, Sales and Marketing Executives St. Louis, Promotion Marketing Association American (chairman board 1971-1972), Phi Beta Kappa, Phi Eta Sigma, Omicron Delta Gamma.


Married Dorothy E. Schuster, February 20, 1944 (deceased 1976). Children: William C., Douglas E. Married Mildred E. Stiebel, March 18, 1977.