Background
Zikmund, William George was born on July 13, 1943 in Evergreen Park, Illinois, United States. Son of George Edward and Eleanor Marion (Slajaus) Zikmund.
(Effective Marketing with InfoTrac College Edition Paperba...)
Effective Marketing with InfoTrac College Edition PaperbackWilliam G. Zikmund (Author) Michael d'Amico (Author)
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(EXPLORING MARKETING RESEARCH deals with the design, colle...)
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
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(EXPLORING MARKETING RESEARCH, 11E, provides a thorough gu...)
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
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(EXPLORING MARKETING RESEARCH deals with the design, colle...)
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
http://www.amazon.com/gp/product/0324320884/?tag=2022091-20
(This best-selling text continues in its seventh edition t...)
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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(EXPLORING MARKETING RESEARCH deals with the design, colle...)
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
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(With consolidated coverage of the principles of marketing...)
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment.
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(Marketing research on the Internet has moved from the int...)
Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
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(This best-selling text continues in its seventh edition t...)
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 7e, is the ideal text for undergraduate and first year mba courses in marketing, management, or quantitative studies.
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(Este libro, lider en el mercado, cumple con los requerimi...)
Este libro, lider en el mercado, cumple con los requerimientos de contenido necesarios para dar cobertura a uno o mas cursos de investigacion de mercados. En la obra se estudia el diseno, recoleccion, analisis y elaboracion de informes de datos de investi.
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("Effective Marketing Research In Canada" reflects the ast...)
"Effective Marketing Research In Canada" reflects the astonishing changes in information technology that have taken place in the last few years. While the book's primary focus is on time-honoured, traditional marketing research methods, its authors have worked diligently and carefully to make this book that reflects the practice of marketing research in our digital age.
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(This best-selling text continues in its ninth edition to ...)
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Zikmund, William George was born on July 13, 1943 in Evergreen Park, Illinois, United States. Son of George Edward and Eleanor Marion (Slajaus) Zikmund.
Bachelor of Science in Marketing, University Colorado, 1965. Doctor of Philosophy, University Colorado, 1973. Master of Science in Marketing, Southern Illinois University, 1967.
Interviewer, coder, tabulator, Conway/Milliken Corporation, Chicago, summer 1966; marketing research assistant power tools division, Remington Arms Company, Park Forest, Illinois, 1967-1970; teaching assistant, U. Colorado, Denver and Boulder, 1970-1972; instructor, American Economics Association's Economics Institute, Boulder, summer 1972; assistant professor marketing, Oklahoma State University, Stillwater, 1972-1975; associate professor, Oklahoma State University, Stillwater, 1975-1980; professor, Oklahoma State University, Stillwater, since 1980. Consultant in field.
(With consolidated coverage of the principles of marketing...)
(EXPLORING MARKETING RESEARCH, 11E, provides a thorough gu...)
(EXPLORING MARKETING RESEARCH, 11E, provides a thorough gu...)
(EXPLORING MARKETING RESEARCH deals with the design, colle...)
(EXPLORING MARKETING RESEARCH deals with the design, colle...)
(EXPLORING MARKETING RESEARCH deals with the design, colle...)
(Este libro, lider en el mercado, cumple con los requerimi...)
("Effective Marketing Research In Canada" reflects the ast...)
(Marketing research on the Internet has moved from the int...)
(Marketing research on the Internet has moved from the int...)
(This best-selling text continues in its seventh edition t...)
(This best-selling text continues in its seventh edition t...)
(This best-selling text continues in its eighth edition to...)
(This best-selling text continues in its ninth edition to ...)
(Effective Marketing with InfoTrac College Edition Paperba...)
(Book by Zikmund, William G., Lundstrom, William J.)
(Very good condition)
(Business textbook)
Member American Marketing Association, Southern Marketing Association, Southwestern Marketing Association, Association for Consumer Research, Academy Marketing Science.
Married Sybil Arnold, December 23, 1967. Children: Tobin George, Noah Todd.